How to start an online hair business in Nigeria

 Many Nigerians are interested in getting into the hair extension industry, but many don’t know how to start an online hair business in Nigeria. Not to worry; we’ll show you the ropes on how to start an online hair business in Nigeria.

How to start an online hair business in Nigeria: The potentials

Are hair extensions a lucrative business? An unqualified “YES” is the only acceptable response. Selling hair extensions is one of the most common Nigerian side businesses. Nigeria’s growing middle class, higher living standards, and big youthful population bode well for the country’s salons, wig shops, and other retailers offering hair extensions. The following are some further insights about how to start an online hair business in Nigeria.

• In Nigeria, people frequently use hair extensions and other hair accessories. Apparently, eight out of ten Nigerian women wear wigs frequently, as reported by the News Agency of Nigeria. Almost every single woman in Nigeria has tried out hair extensions at some point. Typically, a visit to a hair salon will cost a woman in Nigeria between $100 and $150. This opens up yet another fantastic opportunity for online retailers and dropshippers when it comes to how to start an online hair business in Nigeria.
• Wigs and weaves are commonly used because it is expected of Black women as a cultural standard that they can switch up their hairstyles frequently. Many women in Nigeria, regardless of their hair texture, enjoy experimenting with new hairdos on a regular basis. Wigs and hair extensions can be used to add even more variety to a person’s hairdo. Nigerian women are increasingly getting their hair cut in the styles made famous by artists of Western African heritage

• Nigeria has the ability to sell hair to other African countries, helping to meet their own need while also meeting the needs of Nigeria’s economy. Often serving as a port for imports of hair from Asia, Nigeria’s growing hair extension industry supplies countries in the region when it comes to how to start an online hair business in Nigeria.

Adding hair extensions to wigs is a tried-and-true method of achieving instant celebrity status in Nigeria, so it stands to reason that their popularity will persist. With those kinds of odds, you should be able to make a large profit. The trick is learning how to start an online hair business in Nigeria.

Necessary knowledge before learning how to start an online hair business in Nigeria

Finding the right hair extensions to buy and learning how to start an online hair business in Nigeria require an in-depth familiarity with those items. If you don’t, you can end up with hair extensions that don’t resonate with your intended market.

How to start an online hair business in Nigeria: Definition of hair extensions

Weave-in hair extensions can be made from synthetic or human hair. Human hair or synthetic fibers are used to generate extensions, which are then clipped in or glued in place.

An individual’s appearance can be altered by using hair extensions to amplify their current hairstyle or to completely cover their natural hair. Because of this, they are quite effective in the treatment of alopecia. Extensions made of human or synthetic hair can be woven in to achieve the desired length, thickness, and even color without the use of harsh chemicals. That’s why the hair-extension market in Nigeria is so exciting, therefore you should learn how to start an online hair business in Nigeria: it’s a brand new area for growth and learn how to start an online hair business in Nigeria.

How to start an online hair business in Nigeria: Types of hair extensions

Hair extensions, including hair extension wefts, can be broken down into a number of subcategories so as to serve a diverse customer. Although there is no universally accepted definition of hair extensions, we will concentrate on two important aspects: where the hair comes from and how good it is before learning how to start an online hair business in Nigeria: 

• Obtaining Hair Extensions: A Practical Guide: Virgin, Remy, and Non-Remy are all phrases that are likely to be used frequently in the Nigerian hair extension sector. Hair’s origin and cuticle health are hinted at in these idioms. Virgin hair extensions are created from the hair of a single donor and have never been exposed to heat or chemicals. Hair from several donors is sorted and placed such that the cuticles all point in the same direction to create Remy hair extensions. Because its cuticles are all lined up, Remy hair rarely gets tangled. Non-remy hair extensions are prone to tangling and shedding because they are not placed in cuticle-aligned bundles of donor hair when it comes to how to start an online hair business in Nigeria.

• Distinctive hair accessories: The hair grading scale has two sizes, but they both essentially mean the same thing. Single, double, and super double drawn systems, as well as the 1A to 12A scale, are all in use. Single drawn (1A 6A), double drawn (7A 9A), and super double drawn (10A 12A) hair must all have between 80% and 85% of their strands be the specified length in order to meet Queen Hair’s criteria.

Providing high-quality hair in large quantities and with a wide variety of styles and colors will be crucial to the growth of how to start an online hair business in Nigeria. Products of the finest quality tend to cost the most, while those of the lowest cost tend to be of the lowest quality. When deciding whether or not to invest in hair extensions, it’s crucial to think about the value you’ll bring to your customers.

How to start an online hair business in Nigeria can be broken down into a number of different “grades” or “qualities,” each of which describes a different level of quality. Finding a trustworthy wholesale hair supplier in Nigeria with a wide selection of high-quality items is crucial to the success of your hair extension business. When you need hair extensions, Queen Hair is the place to go. We stock several different options in terms of design, quality, finish, and hue.

Guides on how to start an online hair business in Nigeria

Once you have a firm grasp of your product, you can begin planning how to start an online hair business in Nigeria. It would require extensive market analysis, familiarity with the intended demographic, and a steady supply of hair.

How to start an online hair business in Nigeria: Study hair market thoroughly

There will be cutthroat competition to break into any sizable market. You may be shocked to learn how many wholesale hair vendors there are in Nigeria. The first step in how to start an online hair business in Nigeria is to research the market there.

• Examine the current hairdressing establishments in Nigeria and the surrounding area. Analyze the sales and marketing approaches of your competitors in Nigeria’s hair extension industry, as well as the advantages your company offers over them.
• Investigate all of your hair care choices thoroughly. When you know everything there is to know about hair, you can help your customers find solutions to their specific hair problems, such as which hair extensions would work best with their scalp type or which hair would make the most natural-looking wigs.

• Learning as much as you can about your products and your field is the greatest way to identify your USP. Although how to start an online hair business in Nigeria offers identical products and services, it is crucial to grow your hair extension business by highlighting what sets you apart from the competition.

How to start an online hair business in Nigeria: Grasp the insight of customer

To know how to start an online hair business in Nigeria, one must have in-depth knowledge of their intended clientele. Finding out as much as possible about your prospective customers is the next step in setting up shop as a hair extension business in Nigeria.

• You, as a hair salon proprietor, need to be in tune with your clientele so that you can tailor your services to their wants and needs. You should ask things like, “Do they want wigs or do they want sew-ins?” “What is the condition of their hair?”

• Instead of trying to please everyone all at once, you should target a single demographic. Maybe it’s the people you know and care about in your personal, professional, and wider communities. Maintain a teachable attitude and get ready to learn about people’s varying hair needs.

How to start an online hair business in Nigeria: Pick reliable hair supplier

In order to launch how to start an online hair business in Nigeria, you will require access to high-quality hair. To begin, select a trustworthy hair supplier to guarantee the success of your initial customer purchases. These might call for some forethought and investigation.

• Since hair merchants in Nigeria just operate as middlemen when it comes to how to start an online hair business in Nigeria, we advise looking abroad for wholesale suppliers. Vendors with excellent quality, price, consistency, and communication should be prioritized.
• When importing hair, the consistency of a provider is crucial. Because hair takes time to materialize, it’s important to be aware of any political turmoil or pandemic outbreak in the vendor’s country. For instance, political concerns in India can occasionally get in the way of the country’s ability to export goods. Ideally, you would work with a supplier from a secure country that maintains positive diplomatic ties with Nigeria, such as Vietnam.
• When importing hair extensions from abroad, communication is of the utmost importance. Choose a hair supplier who is open and willing to share information about their products and services. This is something that B2B hair brands excel at.

If you want to learn how to start an online hair business in Nigeria, it is crucial that you source your products from a reliable supplier. A supplier’s role in your supply chain might also determine whether or not you can meet client demand. Unfortunately, human hair doesn’t appear overnight, so you’ll want to be sure your hair source is reliable.

How to start an online hair business in Nigeria: Plan marketing strategy

Any effort made to attract new customers can be considered marketing. It’s a great way to get your Nigerian hair care product company off the ground and to stand out from the competitors. It’s natural to be concerned about entering a saturated market and offering essentially the same service as the competition. Customers are more inclined to buy your products if they know about them before they become available from competitors, and if they are buying and enjoying those products.

• Take our word for it that your reputation is priceless. The answer to the problem of “Where can I find someone who wants to buy my wigs/hair extensions?” has been offered. A wig can be custom-made, or you can use hair extensions to fake fullness. Potential clients may inquire as to where you got your hair trimmed if you have a chance to have good hair before learning how to start an online hair business in Nigeria.
• The cost of creating a website can be exorbitant for those who are on tight budgets. You should begin promoting your wigs and extensions on social media. Instagram, Facebook, and lots of other websites offer their services for no cost. Use captivating images and/or video to promote your hair extension products.

How to start an online hair business in Nigeria: Avoid scammer

If you want to learn how to start an online hair business in Nigeria, avoiding fraud is essential. For the massive effort of starting a hair extension business in Nigeria, some of you have undoubtedly put up large sums. Don’t let your enthusiasm get the better of you when you’re out shopping for stuff like hair extensions or tools. Queen Hair shades red flags to look out for when purchasing bulk hair extensions when it comes to how to start an online hair business in Nigeria:

• Ensure that the business license and registration address provided by this wholesale hair company are genuine. Con artists can be avoided if you take the necessary precautions, such as checking out their actual address and corporate registration. To determine whether they can be trusted, it can be prudent to look into their criminal history.
• Consumer reviews about those hair establishments. Check out what other customers had to say about the Vietnamese hair products they purchased by reading the reviews. Benefits include reduced expenditures and anxiety levels.
• Safeguards for customers at hair-care stores. An ethical business would constantly strive to better its offering. Wholesale hair wholesalers are a reliable indicator since they always put their clients’ needs first.
• Take caution with prices that seem too good to be true. When starting a business, naturally you want to get the best deal you can. However, don’t be fooled by implausibly low prices. Finding and processing human hair, particularly of high quality, for hair extensions is a laborious procedure. That’s why, before jumping for any “bargain,” no matter how cheap the price, you should take the time to think it through thoroughly.